curated by ATELIER

.Creative Direction. .Creative Education. .Creative Services.



Hospitality Consultancy
.Brand Authenticity
.Visual and Strategical Harmony
.Seasonal Renewal
.Collaborations and Community
.Shop the Hotel  
.Visual Communication
Authentic Visuals
.Visual Essence of the Brand
.Editorial and Ad Campaign Production
.Visual Journey - Photography by Segments and Services
.Holiday Photography and Storytelling Workshops

Creative Retreat
Value Exchange with Hotels
Artist Residency Program
Artistic Reflection on the Brand, Culture, and Environment
The Journey Matters
Hospitality Consulting and Creative Services

Hospitality meets Fashion in Cinematic Visions

Cinematic Strategies and Visions
The House of Inspirations - How to become an authentic inspiration for Guests

The studio offers various creative services for hospitality companies to create a consistent, authentic style and experience - harmonising the brand's overall image, visualising its values and stories, highlighting its uniqueness in a meaningful and artistic way, and providing an expanding vision to discover new communication, collaboration-, and event connections.

.Image Creative Direction
.Brand Consultancy in Strategy, Design, and Communication
.Core and Seasonal Concept for Collaborations, Products / Services, Events, and Communiation
.Art Direction, Photography, Styling

@the_journey_matters 



Manifesto
In many years of researching, educating, and directing image and visual communications of various brands, I have had wonderful discoveries in fashion, lifestyle, and hospitality: that brands can not only inspire through authenticity and honest products, services, design, collaborations, events, and communications, but also bring together a colourful and lively community and create lasting cultural values.

Through The Journey Matters Services, I would like to share my experience and knowledge to help brands flourish their authenticity.
Bringing creative communities together, sharing values, creating thriving and iconic places that make the heart beat, where it is good to be together, where everything is in harmony and connected, and inspiring us to celebrate life and each other.

Angie Palmai

Hospitality Consultancy
Duration: 1-5 days
Daily consultancy 2x3 hours

Cinematic Strategies
.Brand Authenticity
- Brand’s Stories, Cultural Values, and Surroundings
- Philosophy, Mission, Vision and Atmosphere
- Brand Concept, Hotel Charm, and Unique Experiences
- Brand Character, Style and Lifestyle, Movie-like visions

.Visual and Strategical Harmony
- Brand Segments and Services
- Space Concept and Design Direction
- Interior Styling and Decoration - Dinning, Rooms, Lobby
- Curated Senses - Flowers, Fragrance, Music

.Seasonal Renewal
- Cultural Connections
- Core and Seasonal Inspirations
- Seasonal Concept and Communication
- Programs and Collaborations

.Collaborations and Community
- Collaborations with Artist and Designers
- Artist Residency, Guest Artists
- Events, Exhibitions
- Local and International Connections
(Producers, Farmers, Florists, Bakeries, Ceramics, Fashion-, Accessories Brands, etc.)

.Shop the Hotel
- Curated Selections of Products - Books, Gifts, and Fashion
( with Collaborations / Community )

.Visual Communication
- Communication Strategy - Social Media, Events
- Concepts for Photography and Styling
- Layout Design Direction





Authentic Visuals and Storytelling
Documentary Storytelling and Concept Photography
Production Art direction, Styling, Photography, Editing
Duration: 1-5 days

.Visual Essence of the Brand - How we feel
- Visual Narrative of Brand Charm and Emotional Connections
- Visual Essays of the Hotel - Holiday Mood and Hotel Experiences

.Visual Journey - Photography by Segments and Services
- Gastronomy, Portrait, Activities, Interior, Fashion

.Editorials and Ad Campaign Production
Holiday /  Fashion / Lifestyle Stories
- Seasonal Communication Concept based on location stories, cultural events,
international trends, and design collaborations
- Photo Production on Hotel locations, Styling with Seasonal Selections of
Curated Boutique Collection
- Photo Production collaboration with Fashion Brands and Artists

.Holiday Photography and Storytelling Workshops
- Holiday Documentary ( Visual Essay )
- Storytelling Workshop
Photography and Styling Workshops
Portfolio and Social Media Consulting







Creative Retreat
Value Exchange with Hotels: Spending creative time together, sharing experiences
Duration: 1 week

- Daily conversations about everyday life, design, experiences and inspiration
- Visit different areas of the hotel and work together for 3-4 hours a day (kitchen, food styling, table setting, garden, rooms, interior decoration, marketing, events...)
- Collaboration on photo/art/book project
- Hosting an event together



Artist Residency Program
Artistic Reflection on the Brand, Culture, and Environment
Duration: 2-4 weeks

- Visual Diary, Visual Essays of the Hotel for Online and Print Presentations
- Artistic and Creative Events, Exhibition, Artist Talk
- Printed Images for wall decoration, and postcard for Hotel Gallery or Rooms




curated by ATELIER, 2024